Community, culture & commerce
Beats is all about marketing with truth. Everything it makes feels real and unforced. We created a channel in which brand inspiration, product information, and the Beats community come together.
Establishing a new design language & standards
The new creative direction is distinctively Beats: bold, streamlined, beautiful. The design system embraces an open environment, pushing the content to hero status and the brand continually forward. Product pages now share unique stories around features and highlights; we elevated the importance of lifestyle photography and video, establishing strong art direction standards.
<h4 style=”font-size: 14px; font-weight: bold; margin-bottom: 2px;”>CLIENT</h4>
<div style=”font-size: 14px; line-height: 22px;”>Beat Headphones</div>
<h4 style=”font-size: 14px; font-weight: bold; margin-bottom: 2px;”>DATE</h4>
<div style=”font-size: 14px; line-height: 22px;”>May 2019</div>
<h4 style=”font-size: 14px; font-weight: bold; margin-bottom: 2px;”>AWARDS</h4>
<div style=”font-size: 14px; line-height: 22px;”>The Webby Awards
Awwwards.com</div>
<h4 style=”font-size: 14px; font-weight: bold; margin-bottom: 2px;”>CATEGORY</h4>
<a href=”#” style=”font-size: 14px; line-height: 22px;”>Marketing</a>
